Introduction to Public Opinion Research
Upcoming sessions
To register, you will be prompted to sign in.
October 17, 2024
Virtual
1:00 pm to 4:00 pm (ET)
English
October 24, 2024
Virtual
1:00 pm to 4:00 pm (ET)
French
View more details
Overview
Delivery method
Virtual Classroom
Classroom
Duration
3 hours
Audience
Employees
Description
Public opinion research is an important communication instrument for government as it plays a key role in assessing the effectiveness of policies, programs and services. This course is designed to provide employees and managers with the skills necessary to lead public opinion research (POR) projects, whether for internal or external audiences. It is beneficial for both employees and managers involved in planning surveys and focus groups that delve into aspects of "public opinion," such as views, opinions, satisfaction, feelings, ideas, perceptions, judgements, and reactions. This hands-on course covers the essential topics of POR.
Learning Objectives
Upon completion of this course, participants will be able to:
- know the steps for conducting POR studies with internal resources
- know the steps for conducting POR studies using services of third-party suppliers
- select the proper methodology and sampling technique
- write survey questionnaires using government and industry-leading practices
- design inclusive and accessible surveys
- develop focus group or interview guides using government and industry-leading practices
- address privacy concerns
Additional upcoming sessions
Date and Time | Session code | Location | Language | Available seats | |
---|---|---|---|---|---|
October 17, 2024, 1:00 pm to 4:00 pm (ET) | DA100-EN-2024-001 | Virtual | English | 81 | Sign in to register |
October 24, 2024, 1:00 pm to 4:00 pm (ET) | DA100-FR-2024-001 | Virtual | French | 92 | Sign in to register |