Competitive Intelligence

Product code: IA0066

Upcoming sessions

To register, you will be prompted to sign in.

30 October 2023

National Capital Region (NCR) - Bisson Campus

09:00 to 16:00 EST

06 November 2023

National Capital Region (NCR) - Bisson Campus

09:00 to 16:00 EST

See more dates


Delivery method

Delivery method


Virtual Classroom



2 days




Other Government Department Employee


This course is available to other government department employees on a cost-recovery basis.

For more information, please contact

 This course will provide Trade Commissioners with a practical understanding of Competitive Intelligence (CI) and how it can be applied by both themselves and their clients to gain or improve access to markets for their products or services. CI is one of the value-added services Trade Commissioner clients need and expect.

Learning Objectives

Upon completion of this course, participants will be able to:

• describe key competitive intelligence concepts and practices as they relate to international trade

• develop competitive intelligence plans

• interpret and assess commercial intelligence data for the benefit of Canadian businesses

• identify available competitive intelligence resources and sources

• gather intelligence at events (conferences, tradeshows, etc.)

Legacy course code: 00012311

Additional upcoming sessions

Date and Time Session code Location Language Status
30 October 2023 09:00 to 16:00 EST IA0066-EN-2023-001 National Capital Region (NCR) - Bisson Campus English Available More Info
06 November 2023 09:00 to 16:00 EST IA0066-FR-2023-001 National Capital Region (NCR) - Bisson Campus French Available More Info
Date modified: 2022-07-11