Decision Making Process of Canadian Small or Medium-Sized Enterprises Investigating Foreign Market Opportunities

Overview

Delivery method

Virtual Classroom

Classroom

Duration

9 hours

Audience

Employees

Other Government Department Employee

This course is available to other government department employees on a cost-recovery basis.

For more information, please contact Learning-Apprentissage@international.gc.ca

 The course aims to help Trade Commissioners better serve small and medium-sized enterprises (SMEs) more efficiently and effectively both in Canada and around the world. It will help commissioners understand the mindset of smaller companies and the scope of business decisions that these companies face when exploring new opportunities. It will also guide commissioners on asking the right questions in order to better understand the client’s business environment and impediments to export success.

Learning Objectives

Upon completion of this course, participants will be able to:

• recognize information needs of SMEs expanding abroad
• examine and analyse information to support SME decision-making
• examine the challenges of SMEs in implementing International business development plans
• identify tools to guide and support Canadian SMEs in their international business development activities

Legacy course code: 00016047