Media Relations

Product code: IA0258

Upcoming sessions

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November 27, 2023

Virtual

9:00 am to 12:00 pm (ET)


February 13, 2024

Virtual

9:00 am to 12:00 pm (ET)


See more dates

Overview

Delivery method

Delivery method

Classroom

Virtual Classroom

Duration

Duration

2 hours

Audience

Audience

Employees

 

Description

Public Servants are responsible for providing reliable, accurate, and comprehensive information to Canadians at home and abroad. In public affairs, this is often done through the media. The media landscape has evolved drastically and society’s need for immediate information has created new avenues to consume news media, and new challenges such as disinformation and “fake news.” This session explains the media environment how to engage with the media.

Learning Objectives

Upon completion of this course, participants will be able to:

  • explain the media environment
  • outline techniques and best practices when engaging with media
  • prepare newsworthy, effective key messages when responding to media
  • identify Global Affairs Canada processes and policy resources

Legacy course code: 00030572

Additional upcoming sessions

Date and Time Session code Location Language Available seats
November 27, 2023, 9:00 am to 12:00 pm (ET) IA0258-EN-2023-002 Virtual English Full More Info
February 13, 2024, 9:00 am to 12:00 pm (ET) IA0258-FR-2023-002 Virtual French Full More Info
Date modified: 2022-07-11