Media Relations

Product code: IA0258

Upcoming sessions

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June 11, 2024

Virtual

9:00 am to 12:00 pm (ET)


June 18, 2024

Virtual

9:00 am to 12:00 pm (ET)


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Overview

Delivery method

Delivery method

Classroom

Virtual Classroom

Duration

Duration

2 hours

Audience

Audience

Employees

 

Description

Public Servants are responsible for providing reliable, accurate, and comprehensive information to Canadians at home and abroad. In public affairs, this is often done through the media. The media landscape has evolved drastically and society’s need for immediate information has created new avenues to consume news media, and new challenges such as disinformation and “fake news.” This session explains the media environment how to engage with the media.

Learning Objectives

Upon completion of this course, participants will be able to:

  • explain the media environment
  • outline techniques and best practices when engaging with media
  • prepare newsworthy, effective key messages when responding to media
  • identify Global Affairs Canada processes and policy resources

Legacy course code: 00030572

Additional upcoming sessions

Date and Time Session code Location Language Available seats
June 04, 2024, 9:00 am to 12:00 pm (ET) IA0258-EN-2024-001 Virtual English Full
June 11, 2024, 9:00 am to 12:00 pm (ET) IA0258-EN-2024-002 Virtual English 20
June 18, 2024, 9:00 am to 12:00 pm (ET) IA0258-FR-2024-001 Virtual French 6
Date modified: 2022-07-11