Media Relations
Upcoming sessions
To register, you will be prompted to sign in.
June 11, 2024
Virtual
9:00 am to 12:00 pm (ET)
English
June 18, 2024
Virtual
9:00 am to 12:00 pm (ET)
French
View more details
Overview
Delivery method
Classroom
Virtual Classroom
Duration
2 hours
Audience
Employees
Description
Public Servants are responsible for providing reliable, accurate, and comprehensive information to Canadians at home and abroad. In public affairs, this is often done through the media. The media landscape has evolved drastically and society’s need for immediate information has created new avenues to consume news media, and new challenges such as disinformation and “fake news.” This session explains the media environment how to engage with the media.
Learning Objectives
Upon completion of this course, participants will be able to:
- explain the media environment
- outline techniques and best practices when engaging with media
- prepare newsworthy, effective key messages when responding to media
- identify Global Affairs Canada processes and policy resources
Legacy course code: 00030572
Additional upcoming sessions
| Date and Time | Session code | Location | Language | Available seats | |
|---|---|---|---|---|---|
| June 04, 2024, 9:00 am to 12:00 pm (ET) | IA0258-EN-2024-001 | Virtual | English | Full | Sign in to register |
| June 11, 2024, 9:00 am to 12:00 pm (ET) | IA0258-EN-2024-002 | Virtual | English | 17 | Sign in to register |
| June 18, 2024, 9:00 am to 12:00 pm (ET) | IA0258-FR-2024-001 | Virtual | French | 4 | Sign in to register |
